Welcome to Plaid Eggnog!

Welcome to Plaid Eggnog!

Jan 5, 2011

Photography = Free Microeconomics Textbook!

We're very excited! we just received payment from a publisher for using one of our photographs.

Many months ago, an editor from McGraw-Hill Canada contacted us, asking to use one of our photos from our current town, Hudson Bay, Saskatchewan, in a new textbook on Microeconomics.

We sent them a selection, and they chose this one, of the elevator and hotel, two key landmarks in town.

Yesterday the agreed-upon payment finally arrived by mail: a hot-off-the pressees complimentary copy! With our photo there on p. 728, in chapter 19, in the section on "Oligopoly Markets"

From Day 1 we've wondered: why a photo of Hudson Bay? It's by far the smallest place I (Steve) have ever lived, with limited shopping, so our town is very micro-economic in my mind. But why in a textbook?

Now we know: the photo illustrates a real-world application of the chapter's principles, asking "How many tire dealers can Hudson Bay support?"

I must say, it's the jazziest Economics textbook I've ever seen, filled with interesting bits, like cartoons (from Calvin & Hobbes to The New Yorker), and applying economic principles to the "Battle of Wits" between Westley and Vizzini in The Princess Bride, among other things. And of course thousands of those little curved Economics graphs!
Microeconomics (Canadian Edition) by Bernheim, Whinston & Martin, McGraw-Hill Ryerson, 2011. ISBN 9780070969278